Show your pride with the JMU Football Duke Dog Waffle Hoodie. Featuring bold artwork and historical nods to James Madison University’s athletic legacy, this hoodie connects fans to the fierce Duke Dog mascot and the spirit of campus unity and perseverance.
JMU Duke Dog Hoodie – Fierce Spirit Edition
The Duke Dog graphic captures the tenacity of James Madison University’s beloved mascot, known for its fierce loyalty and bold presence at Bridgeforth Stadium. It’s more than a symbol—it’s a rallying force for students, alumni, and community supporters.

“EST. 1908” marks the university’s founding, a legacy built on academic excellence and athletic grit. From playoff runs to campus activism, JMU’s football culture reflects a commitment to leadership, inclusion, and regional pride.
Purple stitching details echo the school’s colors and its connection to civic engagement. Wearing this hoodie means standing with a tradition that values teamwork, resilience, and the voice of a student body that drives change.
