Snap into suspicion with the Say Cheese Among Us Ugly Christmas Sweater. Featuring pixelated crewmates and a cheeky hashtag, this design playfully critiques surveillance culture, digital identity, and the blurred lines between truth and performance in today’s hyperconnected world.
Say Cheese: Surveillance, Smiles, and Suspects in Sweater Form
Rows of yellow crewmates stare blankly, their visors reflecting a world of secrets. The phrase “#saycheese” mocks forced smiles in tense moments, echoing how digital personas often mask deeper intentions in both gaming and real-life interactions.

This design nods to the rise of surveillance culture—where every move is watched, every image curated. From social media filters to facial recognition, the sweater captures the eerie charm of being constantly observed yet rarely understood.
Snowflakes and pixel motifs frame the scene like static on a screen. The crewmates evoke themes of conformity and suspicion, drawing parallels to historical moments when identity was questioned and trust fractured under the weight of hidden agendas.
