The Meaning Of “You Break It You Own It” with Caitlin Clark’s Shirt After Breaking NCAA Record

What a night from Caitlin Clark. Not only did the Iowa senior break the NCAA women’s basketball scoring record, but she did so with a career-high and program-record 49 points in Thursday’s 106-89 win over Michigan. Just another day for the superstar. With 3,569 points and counting, Clark can sit back and relax until the Hawkeyes’ next game. The rest of the basketball world won’t be doing the same, though, as everyone continues to watch replays of the logo 3-pointer that secured the record.

Caitlin Clark shirt: ‘You break it, you own it’

To honor Clark, Nike released a “You Break It You Own It Shirt” to commemorate her historic night. The basketball-led athletic brand even created its own slogan for No. 22, which points to the shattered scoring record now owned by Clark. “You break it, you own it.” The shirt is black and gold, just like Iowa’s iconic uniforms, and features the above slogan and a Nike swoosh across the front. The back features Clark’s name, number, and a golden Hawkeye logo. The shirt retails for $35 USD. And it will only get more relevant as Clark hunts down the overall NCAA scoring record of 3,667 points held by Pete Maravich.

Caitlin Clark’s remarkable performance not only etched her name into NCAA history but also inspired a unique commemorative shirt by Nike. The phrase “You break it, you own it” encapsulates the essence of Clark’s record-breaking achievement. With each point scored, she claimed a piece of history, breaking barriers and setting new standards in women’s college basketball. The design of the shirt, mirroring Iowa’s colors, symbolizes unity with her team and the university. It serves as a tangible representation of Clark’s dedication, talent, and relentless pursuit of excellence on the court. As fans proudly wear the shirt, they not only celebrate Clark’s individual success but also become part of her journey, supporting her as she continues to make waves in the basketball world.

Caitlin Clark Nike NIL deal

Clark’s history with Nike goes way back, long before the NCAA scoring record became a possibility. The Iowa star signed with the brand in October 2022, ahead of her junior season, as part of Nike’s first NIL basketball ambassador roster. Fellow players included Haley Jones, DJ Wagner, Bronny James, and JuJu Watkins. “I grew up watching Nike athletes across all sports play their game. They have inspired me to work hard and make a difference. I’m humbled to be part of this first Nike basketball class and passionate about inspiring the next,” Clark said. The endorsement deal allows Nike to sell shirts and jerseys with Clark’s name and number on it, which was made possible with the NCAA’s new NIL rules. Clark’s annual NIL valuation is $818,000, per On3’s NIL rankings.